Coffee shops or cafés are attractive options for many entrepreneurs interested in entering the competitive foodservice industry. Besides, there are one or two coffee shops on every corner in the busy urban city, and someone is walking out with a cup of coffee in hand.
But like other businesses, cafes may struggle, especially when they face serious economic downturns that run poorly.
So if your café is struggling, and you want to grow, the following are great ways you can implement to take your shop to another level:
1. Invest in Takeaway Cups
Takeaway and disposable cups have become regular fixtures in many coffee shops. They are not just hygienic. They are also affordable, convenient and enable coffee shops to serve many customers without the need of expanding their premises.
Particularly, double wall coffee cups are suitable supplies that do more than just holding beverages. It also serves as a powerful branding and marketing channel for cafés, generating more profit and bringing more customers.
2. Let Your Team Know What You Sell
It won’t be enough to be a coffee expert. You can have all the knowledge of what you sell, but your workers are not informed. So it is important to ensure your employees are enlightened.
If your customers want recommendations or ask questions, your workers’ responses must be knowledgeable and helpful.
This means you shouldn’t just focus on teaching and offering them training. You will also have to encourage them to taste your products more regularly.
3. Offer Wi-Fi
You may think this is a feature instead of a foodservice marketing strategy. Offering Wi-Fi can mean different things about your brand or business.
It means you don’t mind people coming to your café and working. It may also mean your café has enough space for customers to stay for some time. All these are regarded as mental benefits to individuals who drive or walk by the coffee shop.
4. Consider Social Media
Failure to invest in social media is a costly mistake you should avoid. Social media platforms can reach millions of individuals, not just in the community but also globally.
To effectively use social media platforms, you must create a marketing plan. Afterward, pick the social media forum you want to invest in and content ideas to write about.
5. Give Free Coffee
Local cafés are built on regular customers. Those customers may come in daily, every week, and at times, a few times in a day.
It is difficult to make a person change their everyday routine with a certain percentage discount off, loyalty programs, or ‘buy-one-get-another-free.’
But for cafés or coffee businesses, the cost of a free cup of coffee is small compared to hundreds of dollars, which customers can spend for the next few years.
In a Nutshell!
Marketing is the main component of advertising for your business. Without marketing, your café may have difficulty getting the word out.
There are many unique ways to market that will not follow the normal mold. By determining all the various ways you may market and put your investment into good use, you will end up getting more profit.